How to Use TikTok to Market Your Business

Were you aware that you could use TikTok to market your business? While social media marketing is no new thing, more platforms are coming out that businesses can utilize to extend the reach of their brand; TikTok being one of them! Since this platform is relatively new, some may be a bit hesitant about using TikTok for business. However, more and more social media users have been flocking to this video-friendly platform in the last couple of years.

Why TikTok Can Be Great for Your Business

TikTok has over a billion users worldwide since its debut in 2016! The app was downloaded 850 million times in 2020 alone. Are you looking for a way to reach out to a new audience on TikTok? Here are some quick facts about TikTok user demographics:

According to a recent survey, more than 40% of users on TikTok in the United States are between the ages of 20 and 39.
Those aged 25 through 34 are the biggest buyers of digital goods in the United States.
TikTok has created a large pool of new users, with more than 20% of its users falling between the ages of 40 and 49.

TikTok has quickly established itself as an important element of marketing for businesses all around the world, with its wide range of ages and enormous number of users.

Get insights into your customers:

TikTok also offers a wide range of analytics, which have been expanded upon in recent years to make it easier for businesses to use. As a business or creator, you can access metrics such as views and engagement with your content straight from the app. TikTok provides marketers with the following marketing analytics:

Important metrics for your social media presence, such as total likes, profile views, video views, comments, and shares.
Follower counts and analytics, including gains, losses, and demographics.
Each individual post gets its own set of analytical data, including likes, comments, and reposts.
Detailed analytics for live videos you’ve posted

Using TikTok to Market Your Business

Even if you’re a seasoned pro, TikTok might be a tough platform to master. We’ll go through what you need to know and some of the most crucial elements of TikTok for businesses that are just getting started.

1. Familiarize Yourself With TikTok & Your Niche

When it comes to producing content for your company’s TikTok channel, understanding how TikTok’s algorithm works is critical. Here are a few algorithmic facts:

TikTok’s algorithm uses device settings, including language and location, to place local content in users’ feeds
Videos that include trending sounds and songs are more likely to be viewed by a larger audience
TikTok’s algorithm categorizes content based on user interests, so it’s important to get to know your audience

It’s critical to pick a niche and stick to it if you want your material to be seen. Take some time to look at other films in your field and note those with the most views and comments. Make sure the videos you post are appropriate for your brand’s tone and personality. Make people laugh with your films if your brand is amusing. If your company is fashion-forward, produce videos that are classy and ahead of the curve.

2. Monitor your competitors

It’s crucial to keep an eye on the competition, just like with any other marketing strategy. Make a list of your top TikTok rivals and analyze their content carefully. When you’re watching competitors’ videos, make a list of ways their material could be improved and incorporate it as a reference when creating your own material. Consider the following points when examining competitors’ material:

Video formats & filters they’re using
The influencers they’re working with
The audience engaging with their videos most

There are several options for utilizing TikTok for business. Making your own genuine material is typically preferable, but you may still achieve success by organizing and sharing content from other TikTok users.

Configure Your TikTok Marketing Strategy:

When it comes to marketing on TikTok, consistency is key. This entails continuing to post content and adopting a consistent style across social media sites.

Create a content calendar:

Create a content calendar and stick to it when publishing material. Whether you publish once a week, once a day, or somewhere in between is up to you. Choose a rhythm that works for you and keep to it!

Use Hashtags:

Using hashtags that are currently popular can help you attract new followers and attention to your content. However, it’s also vital to think about developing your own branded hashtags! Branded hashtags are a fantastic way to appeal to new followers and interest in your business with user-generated content if you gain enough exposure.

Utilize influencers & paid ads:

Paid advertising or enlisting influencers to feature in or share your TikTok videos are two good options if you have the cash. Regardless of your approach, make sure your marketing plan includes goals and objectives, and that as you reach them, you raise the bar.

4. Create Quality Content:

Videos that aren’t interesting to watch may not gain traction and exposure for your brand, no matter how hard you try. Tutorials and how-to films are among the most popular kinds of videos on TikTok. Consider before and after videos, unboxing videos, or viral trends that can make your audience grin if you’re unfamiliar with how-to movies.

Regardless of the strategy you employ in producing your material, keep your videos on-brand. That implies that each video should use the same color palettes, typefaces, and text.

Before you start filming, make sure you have a goal in mind. Consider what you want your consumers to feel and what steps you want them to take before recording videos. Are you attempting to increase the number of people who follow you? Make use of a variety of content types. Increase shares? Make your movies as relatable as possible! Concentrate on your purpose when structuring your video formats and coming up with concepts.

5. Engage With Both Your Audience & Influencers:

TikTok provides a number of options for your business to interact with its audience and followers. Use features like questions and surveys to reply directly to viewer queries in your videos. Take the time to address your viewers’ comments! They’ll be grateful if you do so.

It’s also critical to connect with other accounts in additional ways. Spend time browsing videos within your field, leave comments or likes, follow other brands and influencers, and collaborate with other accounts using the duet feature. Hosting live streams with other users from your niche may also help you increase interaction. Use these things to discuss issues that are of interest to your audience.

6. Maintain a Close Watch on Analytics:

When you’re learning how to utilize TikTok for business, one of the most crucial things to understand is how analytics work. If you know what to look for and what metrics to watch, marketing on TikTok is a breeze. When monitoring your views and followers, be sure to utilize the appropriate switches since TikTok allows you to pick between seven-day and 28-day trend graphs.

Taking the time to examine your follower demographics may help you determine if your videos are reaching the intended target audience. If things aren’t going as planned when you check your analytics, it’s time to start again.

Need Help With Social Media Marketing for TikTok or Other Platforms?

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