Have you ever thought about Instagram being a tool to help your SEO? Instagram is one of the most rapidly growing and widely used social media platforms out there. One of the major reasons instagram is so popular is because of its ability to boost overall SEO and act as a platform for marketing. Many business owners don’t realize the importance of social media as it pertains to overall SEO because Google doesn’t use social media as a ranking factor for business websites. With that said, instagram actually play a huge part in SEO and marketing for many reasons. Below, talks about the importance of Instagram for SEO and how you can utilize the services to boost the SEO of your website.
Instagram for SEO | Keep Tabs On Your Instagram Link
Here’s a cool trick you can use to see who is clicking the URL in your instagram profile. Use the Google URL Builder to add tracking code to the end of the link you place in your Instagram profile. In the end, you’ll have an incredibly long link, so you’ll want to head over to a URL shortener tool like Bit.ly to create a custom link. If possible, give it a name that matches your brand, for even more consistency. Taking these extra steps will let you get an idea of how many people are clicking it.
Instagram for SEO | Keep Changing Your Profile URL
Unfortunately, Instagram won’t let you put hyperlinks in any of your posts and only lets you put one URL in your profile.For this reason, you should change it out often, according to the campaigns you’re running, or to beef up the traffic volume to certain pages. Take advantage of the space and send people to different landing pages, product pages, or articles you want to promote. When you think of the link as a call to action, or the link between engagement and return on investment, you’ll get a better idea of when you want to change the link, what you want to change it to, and how often you want to change it.
Instagram for SEO | Utilize Call to Actions
Instagram lets you specify where your picture was taken and posted. This will help you associate with different geographical locations on your instagram feed. Once it is published, the location shows up below your username, but above the image you shared. Certain companies do benefit from truthfully geotagging the images, but for those that wouldn’t, it’s possible to use the space as a call to action. How can you do this? Manually type in the location. It’s as simple as that because Instagram doesn’t require you to verify the location exists.
Instagram for SEO | Hashtags are Very Important
Although Instagram doesn’t have direct carryover to your website’s search engine rank, Instagram is a search engine in and of itself. Instagram utilizes the hashtags to group images all together and make it easy for users to find what they are looking for. Taking the time to research the hashtags you want to use can ensure you’re choosing the ones with the most traffic volume that are relevant to your post. Simply include the list of hashtags at the end of your post, rather than worrying about weaving them naturally in the description.
Use tools like Websta, Hashtagify, and Keyhole to research hashtags. Search your ideas to see who is using the hashtags you are considering. Check out the top 100 hashtags to get ideas and see what people are using most often. It’s recommended to limit your hashtags no more than four to nine.
Instagram for SEO | Brand Development and Domain Authority
Instagram will help you build general brand awareness which in turn, will cause more people to search for you in Google and other search engines. Obviously, as search volume increases, you’ll get more traffic to your website, which will over time, improve your domain authority. As domain authority improves, your overall SEO will improve, too, since it is a ranking factor. This is one of the ways Instagram indirectly boosts your SEO.
Instagram for SEO | More traffic and Backlinks to Your Website
Instagram posts have the ability to go viral because they are easily shared across many different platforms such as facebook and twitter. Every time your post gets shared, you’ll gain major popularity on the platforms. When people share your content with their audiences, it can help drive more traffic back to your website, and build an even bigger fan base on social media. When your content resonates with the people who see it on social media, they may link to it in their own content, giving your website more backlinks. Since traffic volume and backlinks are part of how search engines evaluate where a site should rank for various keywords, this is how social media impacts your SEO.
Instagram for SEO | Be Realistic About it
Although Instagram can boost your SEO in many ways, you need to keep in mind that the platform does not have direct impact on your website’s ranking in the major search engines. For this reason, you want to be realistic about your goals and your focus when using Instagram to boost SEO. You want to optimize your Instagram profile to ensure that people can discover your content there. You want to be active and engaged there because the increase in traffic and backlinks to your site that could come from your Instagram activity could indirectly improve your rankings. However, expecting Instagram to help you rocket to number one in Google is unrealistic.
Instagram for SEO | TJB Web Media SEO Experts
Are you looking for ways to use Instagram for SEO? The right social media marketing agency can make or break the online presence of your business. Contrarily, the wrong company can leave your business dead in the water. If you are looking for a great company to handle your social media or Instagram marketing, contact TJB WebMedia today. TJB is the top ranked Instagram marketing and SEO company in New Jersey. As a leader in the online marketing industry, TJB WebMedia is fully aware that social media marketing plays a vital role in growing your small business. That’s why we focus on developing customized social media marketing campaigns either on their own or as part of a comprehensive SEO strategy. The bottom line is whatever your need, we have the talent and staff to make it happen. We also specialize in comprehensive NJ SEO and NJ web design.
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