NJ Local SEO
What is NJ local SEO? Local NJ SEO is a process that gets your business to rank high in local search engine results. Why do you want this? A high local search engine ranking means you will get more traffic to your small business website. More website traffic means more potential customers. In fact, a local search engine optimized small business site is the KEY factor for how businesses can grow.
People no longer search through the old-fashioned Yellow Pages or local newspapers when they are in the hunt for a service or product. Each week millions of prospective customers DO go to search engines. Yet, 96% of those NEVER go past the first page of Google. You see why it’s so important to have great NJ local SEO for your website?
NJ Local SEO Consultants
If you are not on the first page of NJ local search engine rankings for your important keywords, that means your competition is. Many companies are literally losing tons of money by NOT competing in the local search engine rankings race. Get started today by letting us help you.
At TJB Web Media, we are experts in local NJ SEO for small, medium and large-sized businesses. We understand Local SEO in NJ and know exactly what needs to be done to get any business website targeted traffic.
Best NJ Local SEO Firm
As a way to visualize what we actually can offer you, check out our own do a Google search for our top money keyphrase “The Internet Marketing” and notice our NJ SEO Company is #1 in the organic Google search for one of the most competitive key phrases in the most competitive field on the web:
Now if TJB WebMedia can do this, think about what we can do for your NJ business website, which competes for much less competitive keywords in your local area. Imagine the impact local SEO could make on your business.
We specialize in providing NJ Local search engine optimization or NJ local SEO for businesses of all types. From doctors and lawyers to restaurants, roofers, contractors, electricians, and more, TJB WebMedia specializes in developing effective SEO strategies to boost your website to the top of the search engine results while your competition is left in the dust! In today’s fast-paced technologically advanced society, over 90% of consumers turn to the web to find goods and services. Therefore, if you want potential customers to find you online, your business website must appear at the very top of the search engine results. Even if your website appears on the second page of Google, it isn’t good enough! Why is this? This is because 85% of searchers only click on the top 5 search results. If your website isn’t showing up on the first page of Google and other search engines like Yahoo! and Bing, then your business is virtually invisible to the world and you are losing out on many sales.
NJ Local SEO Services | What exactly is NJ SEO
Search engine optimization (SEO) is the process of building up your website’s search organic engine rank so that it appears at the top of the search engine results page for various keywords. Keywords are search terms that are relative to your specific industry, products, and services. SEO is not a simple “once-and-done” ordeal. On the contrary, it is a multifaceted process that requires a comprehensive custom-tailored strategy. Every business is in a unique situation and requires a different plan of attack. If you understand exactly how SEO works and the many different elements you can employ to reach your goal, success is guaranteed! Our team of SEO experts consistently stays up to date with the ever-changing internet and evolving search engine algorithms to ensure that we develop the most effective SEO strategies for our clients. We provide SEO for all types of businesses including restaurants, doctors, dentists, home improvement companies, real estate agents, and many more!
NJ Local SEO | Why is SEO so Important?
As I mentioned previously, SEO is not a “once and done” thing. Because the internet is a dynamic entity that is continuously evolving, SEO is an ongoing process that needs to be maintained, tweaked, and perfected during an online marketing campaign. Here at TJB WebMedia, we believe strongly in SEO, and here is why:
Why NJ Local SEO Important | Constantly Changing Trends
Do you remember (if you are old like me) the days when if you needed a service, you pulled out the huge phonebook that you kept next to your phone? Those days are gone for good! The internet has made those old phone books completely obsolete. These days, everybody goes to the internet to find the things they need. For example, somebody searching for a roofer in New Brunswick, NJ will likely Google “New Brunswick roofer”. They are then likely to call one of the companies listed on the first page of the results. This is where SEO becomes important. Businesses need to ensure that their website appears on the first page of Google search results for relevant searches. If you want to succeed in the modern business arena, then you must position your website at the top of Google’s search results for relevant keywords, such as “your specialty + your city”.
Why Local NJ SEO? | Great ROI
Ask yourself this: How much money does your business earn from your average customer? Depending on your specialty, your answer will differ, however for almost all businesses one thing is true: It only takes a handful of new patients per month to cover the cost of an SEO campaign. Any additional patient revenue (which is almost always the case) is profit for your business. This is why positioning your website at the top of Google for relevant keywords is one of the most cost-effective marketing strategies for all types of businesses.
Local NJ SEO | Organic Local SEO or Google Adwords…Which is Better?
TJB WebMedia specializes in creating both organic and PPC Adwords SEO campaigns. But when it comes to which one is better, let us first clarify the difference between Organic SEO and Adwords. Adwords is when you pay Google for your practice’s website to appear as one of the advertisements at the top of the Google search results page. However, organic SEO is positioning your website to appear in the real search results (known as organic search results) below the ads. Now to answer the question: The short answer is that both have advantages. Adwords allows your practice to immediately be at the top of the page, however, it comes at a cost. It can be very expensive – especially if the keywords you are targeting have high levels of competition. Additionally, when you stop paying for the keyword, it immediately disappears from the search results.
Organic SEO is a more affordable and more long-term strategy when compared to Google Adwords. Your practice’s website can be positioned to be top of the real search results on Google so that patients are genuinely finding the most relevant practice for their needs. Furthermore, organic SEO is longer lasting than Adwords. Once at the top of Google, it will likely stay there for several months (and if SEO services are continued then it can stay there indefinitely). TJB WebMedia’s basic organic SEO package is very affordable and has proven to be very cost-effective in terms of providing many more customers than the monthly cost of services. If you are interested in strategically positioning your website for the long-term trend, then organic SEO is something you should seriously consider.
NJ Local SEO | What if I am Already Using Adwords?
Many times, we start working with clients who are already spending thousands of dollars a month on AdWords. In this case, we recommend that you let us manage the account. We will analyze every detail of your AdWords campaign and find out which words are getting traffic to your website and which aren’t. After we determine which words are worth paying for and which ones are not, we reformat the AdWords campaign to save you a big chunk of money while simultaneously beginning an organic SEO strategy. As the organic SEO begins to rank in the top five search engine results, we taper off the AdWords slowly until we rank organically across the board. Once that happens, we recommend paying for only a few AdWords – the most lucrative.
Local NJ SEO | How to Choose Keywords
We typically recommend that you start by choosing 10 keywords to begin your SEO campaign. But how do we decide which 10 keywords to select? Firstly, we make sure that the keywords are being used. After all, there is no point in being top of Google for keywords customers are not searching for! Secondly, we select keywords that correctly identify the specific services you offer. For example, if you are an electrician, we may include keywords for the particular service for which you would like to increase your customer volume. Lastly, to avoid competing with electricians across the world, we recommend that (if you are a local business) keywords include your geographical area (usually the nearest city and/or county).
Here is a set of example (electrician) keywords below:
electrician + your city
electrician + your county
emergency electric service + your city
emergency electric service + your county
electrician + your service + your city
electrician +your service + your county
electric repair + your city
electric repair + your county
The essence of local SEO boils down to one crucial element: keywords. Here’s how to master the art of selecting the right keywords for NJ local SEO:
1. Think Like Your Customer:
Begin by putting yourself in your customer’s shoes. What terms or phrases might they use when searching for your services in New Jersey? Consider both general and specific queries. A resident in Newark might not just type “best Italian restaurant”; they could also type “best Italian restaurant in Newark, NJ”.
2. Use Keyword Research Tools:
Several tools, such as Google’s Keyword Planner, Ubersuggest, and SEMrush, can help you find keywords relevant to your business. These tools give insights into the search volume, competition, and related keywords. For NJ-specific keyword research, always include New Jersey or NJ-centric terms.
3. Prioritize Long-Tail Keywords:
Long-tail keywords are longer phrases that are more specific than common keywords. For instance, instead of targeting “bakery”, you might target “gluten-free bakery in Hoboken, NJ”. Such keywords might have lower search volumes, but they often have higher conversion rates since they target a more specific audience.
4. Incorporate Local Landmarks and Neighborhood Names:
Being specific about locations can give you an edge. If you’re close to popular landmarks or located in a well-known neighborhood, incorporate those names into your keywords. For instance, a “vintage bookstore near Princeton University” can be more effective than a generic “bookstore in NJ”.
5. Monitor and Refine:
SEO is not a one-and-done deal. Monitor your website’s performance regularly using tools like Google Analytics. If certain keywords aren’t yielding the desired results, it might be time to refine your strategy.
6. Don’t Forget Voice Search:
With the rise of smart speakers and voice-activated assistants, people are using more conversational queries. Instead of typing “NJ pet stores”, they might ask, “Where’s the nearest pet store?”. Make sure your keywords cater to this trend.
7. Integrate Local Content:
Once you’ve selected your keywords, integrate them seamlessly into your website’s content. This could be in the form of blog posts about local events, a detailed ‘About Us’ page highlighting your NJ roots, or customer testimonials from New Jersey residents.
8. Balance Between Competition and Search Volume:
While it’s tempting to go after keywords with massive search volumes, they might also be highly competitive. For local SEO, it’s often better to target less competitive keywords that are more specific to your niche and location.
By investing time in keyword research and understanding the unique dynamics of the NJ market, businesses can enhance their online visibility and attract a local clientele more effectively. Always remember: SEO is as much about understanding people as it is about understanding search engines. Choose your keywords accordingly!
Of course, if you are a national company, we can rank nationally for your services also! TJB WebMedia works with several national and international clients and we have references available upon request.
NJ Local SEO | How do you measure the success of SEO?
We provide monthly reports so that our clients can track the performance of the SEO campaign. There are several indicators to track the success of SEO campaigns.
As your website continues to climb up to the top of the search engine ranks, you will inevitably begin to receive more phone calls and emails from the internet. The increase in call and email volume is the best way to determine how successful an SEO campaign is because it provides you with tangible results that far exceed the numbers on an SEO report. At TJB, our specialty is getting those calls and emails coming in like never before.
We also provide Google Analytics so that you can see exactly which keywords and searches customers are using to find your website. This helps us strategize together and continually tweak our SEO plan for your business.
For New Jersey-based businesses, local SEO provides the chance to reach nearby customers by ensuring their online visibility aligns with localized search intent. But how do you measure the success of your NJ local SEO efforts? Here’s a guide to the key metrics and indicators to consider:
- Local Search Rankings: The most direct indicator of local SEO success is your business’s ranking on search engines, especially on Google Maps or in the ‘Local Pack’ listings. Tools like Moz Local and BrightLocal can help you monitor your rankings for NJ-centric keywords. A rise in ranking is typically an excellent sign that your SEO strategies are working.
- Website Traffic: Dive into Google Analytics or your preferred website analytics tool to evaluate the number of visitors from NJ. A successful local SEO strategy should increase organic traffic from the targeted location. Look for metrics like users, sessions, and pageviews from New Jersey.
- Conversion Rates: Traffic is just the first step. You’ll want these local visitors to take desired actions on your site, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form. By setting up goal tracking in Google Analytics, you can monitor the conversion rates specifically for NJ traffic.
- Local Reviews & Ratings: A sign of local engagement is the number and quality of reviews on platforms like Google My Business, Yelp, and other NJ-specific directories. Positive reviews and high ratings boost your local reputation and indicate that your SEO is not just bringing traffic, but the right kind of traffic.
- Citations & Backlinks: For local SEO, the quality and consistency of your business’s name, address, and phone number (NAP) across various directories are crucial. Tools like Whitespark can help track your citations. Moreover, backlinks from NJ-based websites signal to search engines your local authority and relevance.
- Engagement on Local Content: If you’re producing NJ-specific content on your website or blog, monitor its performance. High engagement, including shares, comments, and prolonged reading time, is an indicator of a successful local content strategy.
Measuring the success of NJ local SEO is a multifaceted task, involving not just search rankings, but also website engagement, local reputation, and the overall quality of the traffic you’re attracting. Regularly monitoring these metrics ensures that your strategies remain effective and aligned with your local goals.
In today’s hyper-digital age, a business’s online visibility is paramount. But for New Jersey businesses, it’s not just about being seen; it’s about being seen by the right people. NJ local SEO ensures that Garden State businesses aren’t just lost in the vast expanse of the internet but are prominently placed right where they need to be: in front of New Jersey residents, tourists, and investors.
Whether you run a small boutique in Princeton, a diner in Newark, or a tech firm in Jersey City, NJ local SEO is your ticket to ensuring the right people find you at the right time. If you haven’t started optimizing for local search, now is the time. The digital landscape is always evolving, but the need for local visibility remains constant.
Affordable Local NJ SEO
Getting started with local NJ small business search engine marketing through TJB WebMedia is a snap. Unlike other SEO companies who charge prohibitive prices for SEO packages, we offer affordable SEO services that fit your budget.