NJ voice SEO is becoming a popular and effective new strategy to bring in more potential customers. So, what exactly is voice SEO? Also known as voice search engine optimization or voice search SEO, voice SEO is the process of optimizing keywords and keyword phrases for searches using a voice assistant (Siri, Bixby, Cortana, Alexa, etc.). According to some experts, voice SEO is a must for websites to effectively rank for searches conducted through voice assistants.
As of 2018, voice searches made up 20% of Google search queries and 25% of Bing searches. This percentage has continued to grow more and more each year due to the increased use of mobile devices, making NJ voice SEO a very key aspect of internet marketing. So, what can one do to optimize their website for for voice searches? Below are some things you can do help you beef up your NJ voice SEO.
NJ Voice SEO Tips
Consider User Intent:
User intent is determining why people search for different things by understanding the reasons behind their queries. Understanding user intent can also cut down on repetitive voice searches. Google’s philosophy is that all searches fall into three categories: do, know and go. The first type centers on action-based or transactional activities, while “know” queries help people learn. “Go” questions relate to navigational location-based information.
Amazon recently introduced a new capability for user intent with Alexa devices. They can predict someone’s goals based on their questions. If someone asks how long it takes to cook pasta, Alexa might answer and then ask if it should set a timer.
As you map out your NJ voice SEO plans, think about why people will most likely come to your site. Then, check that the website features naturally incorporated phrases and keywords that will probably show up in voice searches.
Getting the Featured Snippet:
Featured snippets are one of the most sought after spots on Google search engine results pages. This is because they hold position 0 on top of usually answering the question or search query in the best way (according to Google’s AI). The average voice search query is about 29 words long. To receive the envied featured snippet and be favored in the voice search, answer the question your audience is asking, include important details, but keep it short and simple. Start by answering the question and placing it above the fold on the web page you are aiming to rank, ideally in the first paragraph.
Become Mobile Friendly & Improve Site Speed:
Google spent the past two years indexing websites to be mobile-first optimized. This means that a website is indexed based on its mobile version (or how it appears in a mobile view). This is important because mobile-friendly devices and voice assistants are where the majority of voice searches are performed, making it where a large portion of your optimization efforts should be placed.
Google recognizes whether or not a website is mobile-friendly and will rank you based on this factor. So, how can you figure out whether or not your website is optimized for mobile? Google Search Console has a mobile-friendly test that recognizes if your website is good to go or if there is room for improvement and how to do so. For example, you could have Javascript issues that slow down your user experience or page loading issues that may render the website as “not mobile-friendly”. In this case, Google Search Console will provide the problem and its location (in the form of a URL of Javascript file) so that you can fix it. Remember that site speed goes hand-in-hand with your mobile SEO. You don’t want your pages taking an unnecessary amount of time to load!
Increasing your site’s speed will help build a quality user experience and show your audience that you value their time. On top of that, it signals Google that your web page is user-friendly. This can help boost your rankings and increase your web page’s chances to obtain the coveted featured snippet.
Target Local Searches:
In the last year, more than half of users have used voice search to find a local business. The percentage of Google searches completed through voice search is rapidly increasing each year. This upward trend shows that NJ local businesses will greatly benefit from implementing New Jersey voice SEO. Optimize your website for popular local searches to get the edge on your competitors.
Prioritize Question Keywords:
Prioritize Question Keywords:People who use voice search tools tend to be conversational. Instead of saying, “Closest bakery,” they’ll ask, “Where is the closest bakery?”
A study analyzed 50,000 voice searches to get a better idea of how people request information. The data showed that five keywords that are often the start of questions ended up in the top 10 most-used words. They were “how,” “what,” “is,” “where” and “when.” The words “why” and “who” were the 11th and 12th entries on the list. “How” was the most frequently uttered word of all.
Tweak your SEO strategy to account for how people will often ask questions with voice searches. You might even create a FAQ page featuring the things customers ask the most. This strategy boosts your authority, and it could help you meet NJ voice SEO goals.
Consider Consumers Who are Searching On-the-Go:
Are your customers or clients looking for local services or products? If so, tweaking your voice search SEO strategy could help.
According to a study, 64% of people do voice searches on their phones while driving. Also, 9% of those said they depended on them in their cars at least six times per day. That’s a pretty large demographic of people that you can cater to.
While reviewing website content, verify that it meets needs regardless of the platform used. Check for accuracy with information such as business hours, locations and services offered.
Are You Looking for the Best NJ Voice SEO Services for Your Business?
The right NJ voice SEO company can propel you to success, while the wrong one can leave you dead in your tracks! They can build custom strategies, manage daily tasks, and ultimately generate leads and sales from social. But it’s on you to choose a partner that not only gets social media, but also understands your business. TJB WebMedia is the top ranked SEO company in New Jersey. We understand that voice search SEO plays a vital role in growing your small business. That’s why we focus on developing customized campaigns either on their own or as part of a comprehensive SEO strategy. The bottom line is whatever your need, we have the talent and staff to make it happen. We also specialize in comprehensive NJ SEO and NJ web design.
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